Essay about Negative Impact of Advertising to Children

The Negative Impact of Advertising to Children As citizens in the modern world, we are used to being bombarded with over 3,000 advertisements over the course of our day (American Academy of Pediatrics, 2006). Advertisements are so common that we often do not realize we are viewing them. Originally, an advertisement was a way to reach the world. In the early days of television, the programming had to be entertaining for many demographics, because there were only a few channels that targeted a mass audience. During this time, a focus was not placed on audience segmentation, because there were not enough media channels to segment an audience. Today, audiences are segmented through all forms of media. Through this increased segmentation,†¦show more content†¦Through sponsorships, advertisers would buy an hour or half hour program and use that time to promote their product. A radio club was beneficial to both the advertisers and the radio networks because a child would listen to the radio program and buy a specific number o f products to join the club (Children and Advertising, 2010). With the creation of television, advertisers built on the practice perfected by radio of weaving sponsorships into the programming. In 1955, Mattel was one of the first companies to advertise to children on television. Mattel bought a year worth of sponsorships on the Mickey Mouse Show. The sponsorships often included an advertorial and plugs from the programs characters. Today, advertising is everywhere and directed at nearly everyone (Table and Home, 2004). A 1999 study found that children, on average, spend three hours per day watching television and six hours and thirty-two minutes per day in front of a screen. As this study was presented over ten years ago and technology has rapidly advanced, these numbers have undoubtedly grown. At this rate, by the time a person reaches seventy years old, they will have spent 7 to 10 years just watching television (American Academy of Pediatrics, 2010). Advertisers reach children t hrough all of the media they access and just about everywhere outside of that media as well. A young child is not mentally equipped to understand point of view and persuasion like aShow MoreRelatedThe Negative Impact of Targeted Advertising on Adolescents and Children2406 Words   |  10 PagesAt the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that â€Å"every consumer is exposed to hundreds or even thousands of advertisements every day†. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed onRead MoreNegative Influence of Advertising1524 Words   |  7 PagesNegative influence of advertising on society Advertising by definition is a paid form of  communication  intended to  persuade  an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. We are taken  into what the advertisers exactly want us to do - buy their products. Advertisements in themselves are not bad. They do perform an important  role in the society and that is the promotion of products and services  so that people will become aware ofRead MoreAdvertising And Their Influence On Children1516 Words   |  7 PagesEthics in advertising and their influence on children: Introduction Advertising has grown massively due to the expansion of technology and this has transformed the advertising industry. Organisations are spending heavily in advertising to differentiate their brands and cut throat competition among advertising companies is a priority. However, in this race for standing out, advertisers and marketers might overlook the ethical policies. Ethics in advertising has become critical in today’s scandalRead MoreEssay about Effect of Television Viewing on Child Development952 Words   |  4 Pageseveryday lives. Children have begun to turn to television for their main source of entertainment .Television has its own good sides but research shows that the disadvantages of television watching for children outweigh the advantages. This is because it will affect children’s health, children’s educational development, children’s cognitive skill and also children’s behaviour. There are many negative health impacts of television watching for children. First of all, children who love to watchRead MoreThe Media And Its Effects On Teen And Young Undeveloped Brains1237 Words   |  5 PagesThe advertising business views teenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence their families to spendRead MoreEffects Of Advertising On Children And The Overall Effects It Has On Our Society1404 Words   |  6 PagesIntroduction Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I willRead MoreSocial and Environmental Factors Causing Obesity in Children809 Words   |  3 Pagesobesity in the UK have remained consistently high and the percentage of children aged between two and fifteen years’ old classed as obese from 16% in 2008, to 19% in 2010. From what we know by World Health Organization, there were nearly 40 million children under 5 years’ old overweighed in 2010 across the world. Obesity is a medical condition that children who carry excess body fat accumulated which may have a negative impact on health. This problem is mostly caused by constantly consuming more caloriesRead MoreNegative Effects Of Advertising On Children1261 Words   |  6 Pagesadvertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is dueRead MoreRestrictions on Advertising Aimed Towards Children641 Words   |  3 Pagesï » ¿Marketing towards children should have some form of restriction. A number of ethical perspectives confirms this fact, which is well elucidated in Stephanie Cliffords A Fine Line Wh en Ads and Children Mix which ran in the New York Times. The basic premise for why there needs to be restrictions on advertising aimed towards children is that children do not have the cognitive prowess or development to distinguish between clever marketing and items of consumption that they actually need. This factRead MoreThe Negative Effects of Television on Children in Society Essay1308 Words   |  6 Pagesaverage, children watch 28 hours per week. The effect of television creates negative development in children. Television is one of the biggest contributions to the growing amount of obese children in North America. The amount of glorified violence in today’s society can be attributed to children watching high rated television shows. Many young children are involved in promiscuous behaviour. This might be a result of what they had seen on a television program. A good deal of advertising companies